10% on transactions. Nothing else.

There's no minimum. The 10% take rate applies to every transaction, big or small. We expect most early-stage deals to land between ₹25,000 and ₹5,00,000 per creator.

Yes — at any state up to creator approval. Refund is computed against a published ladder: 100% pre-acceptance, 100% pre-contract, 90% if a contract was signed (10% kill fee to the creator for blocked dates), 50% if content was already submitted (creator already did the work). Once you approve content, payout locks in for the creator.

Pre-acceptance / pre-contract: 100% refund. Contract signed, no submission: 90% refund (10% kill fee paid to creator). Content submitted, not yet approved: 50% refund. Approved + 24h passed: payout locks in for the creator (you have a 24-hour rescind window if you spot a problem post-approval). All refunds process via Razorpay; expect 5-7 business days for funds to land back.

Two safety valves. Within 24 hours of approval, you can rescind back to revision-needed; the auto-payout cancels and the creator can submit a revised version. If you need more time before payout fires, extend the 7-day window by another 7 days (max 2 extensions = 21 days total).

Yes. Pausing stops new invites and freezes the auto-payout clock for any approved deal — escrow stays funded under your name. When you resume, every in-flight clock slides forward by the pause duration so you keep your full review window.

No additional fees. Dispute mediation is included in the 10% take rate. The founder personally mediates v1 disputes; future versions add a structured arbitration flow.

No. GST at the prevailing rate (currently 18%) is added on top of the platform fee and invoiced to the brand. The creator's full agreed rate goes to them; the 10% never comes out of the creator's payout.

Yes. Section 194-O TDS is auto-deducted from creator payouts — 0.10% if PAN is on file (the rate reduced from 1% to 0.10% in October 2024), 5% without PAN per Section 206AA. We remit to the government and the deduction reflects in the creator's Form 26AS.

Unlimited. Approve when you're satisfied — the deal won't progress to payout until you do. After 5+ revision rounds on the same submission, the deal surfaces in our admin queue for a fairness check, just to make sure it's not being used to dodge payment.

7 days after the brand approves the content. The auto-release window starts the moment approval is recorded; the creator receives an INR transfer to their verified bank account on day 7.

Yes. The brand receives a GST-compliant tax invoice for the platform fee + GST, emailed at funding time and available in the dashboard. Creators receive their own gross-rate invoice trail for accounting purposes.