For Indian creators — 50K to 1M+ followers, all categories

Get paid on time, every time.

Pre-funded briefs. 7-day payout. IP rights protected by an IICS-aligned contract — before you shoot, not after.

Trust pillars

Four reasons to work through us.

Escrow-funded briefs

Every brief you see is pre-paid. No more chasing finance teams, no more cancelled campaigns.

7-day payout window

Auto-release 7 days after the brand approves your content. Direct to your bank via UPI / NEFT.

TDS handled (Section 194-O)

Platform deducts and remits Section 194-O TDS for you. Form 26AS reflects it correctly.

IICS-aligned contracts

IP rights, usage windows, and exclusivity are spelled out before you shoot. No surprise reuse.

Templates designed against IICS guidelines; final lawyer-drafted versions in development.

Pain points addressed

What used to happen vs. what happens here.

What used to happen

Late payments — 60-90 day NET, sometimes never

Brands ghosting after content is posted

Fake briefs from procurement / no real budget

IP theft — content reused for ads without payment

Here

Pre-funded escrow before brief reaches you

7-day auto-payout post-approval

Verified GST + PAN on every brand

Rights tiers priced upfront, no silent reuse

How it works

Five steps from invite to paid.

1. Invite

Brand invites you with a funded brief. You see real budget before saying yes.

2. Contract

IICS-aligned contract auto-generated. Review terms, e-sign in-platform.

3. Submit

Upload your draft. Brand reviews, approves, or asks for revisions — unlimited rounds, with a fairness review at 5+ so you're protected from endless loops.

4. Review window

Brand has up to 7 days to approve or escalate. Otherwise auto-approves.

5. Auto-payout

7 days post-approval, payout auto-releases to your bank. TDS handled, invoice issued.

Earnings example

What you actually take home.

Reel rate₹50,000
Section 194-O TDS (0.10% with PAN)−₹50
Net payout₹49,950

Paid 7 days after brand approval, direct to your bank.

Rates current as of FY 2025-26; subject to CBDT updates.

Content rights tiers

Price your work by usage scope.

Standard licenses are the default. Whitelisting or buyout? Add a premium so you're paid for the wider reach.

TierWhat it coversPremium
Standard
90-day re-share license on the brand's organic channels+0%
Whitelisting
90-day paid amplification (boosted ads from your handle)+50%
Buyout
Perpetual all-media usage including paid + offline+150%

FAQ

What creators ask before signing up.

Not ready to apply? Join the creator waitlist.

Founding members get zero platform fees on their first deals. No spam — one email when your side opens.

Get paid like the platform was built for you. Because it was.

Currently in private beta. We onboard creators by category each week.