Run sponsored campaigns with creators you can trust.

The 10% is charged on top of the agreed creator rate. We invoice you (the brand) for that 10% with GST applied at the prevailing rate (currently 18%). The creator's full agreed rate goes to them; the platform fee never comes out of the creator's payout.

Once both parties agree on rate and scope, the platform auto-generates an IICS-aligned contract template covering deliverables, IP rights, payment terms, and disclosure obligations. Both sides e-sign via BoldSign. Templates are designed against IICS guidelines; final lawyer-drafted versions are in development.

If you believe the deliverable doesn't match the brief, request revisions in-platform — as many rounds as you need (at 5+ rounds a fairness review is triggered so revision loops don't become a payment-avoidance tactic). If unresolved, escalate to mediation. The founder personally mediates v1 disputes; future versions add a structured arbitration flow. Escrow funds remain locked until resolution.

If the creator misses the agreed deadline by more than 14 days without a valid reason, you can cancel the deal in-platform. Escrow funds are refunded to your source method (less Razorpay's processing fee). Repeated no-shows downgrade or remove the creator from the platform.

Before the creator accepts the brief: full refund minus Razorpay's gateway fee. After acceptance but before content submission: refundable subject to mutual agreement or mediation finding. After approval: non-refundable since the deliverable has been accepted.

The brand bears them. When you fund escrow, Razorpay's ~2% gateway fee + GST is added on top of the brief total. We disclose this at the funding step so there are no surprises.

Two reasons. (1) Creators get paid in 7 days instead of 60-90, which is the #1 friction in the Indian creator economy and lets us attract higher-quality creators. (2) Brands get a credible commitment device — the creator knows the money is real before posting, so cancellations and ghosting drop sharply.